Go Pokémon how to make money - the business model of Pokémon Go

Even before its release, Pokémon Go has received the sought-after players around the world. The game became a global phenomenon, and only about 1 week after the release, Pokémon Go has gained its share issuance - Nintendo - up to 50% while keeping the top spot on the iPhone App Store and Google Play . In this game, players will find the virtual Pokémon in the real world through a GPS navigation system, make their own collections, along with activities to buy new Pokémon, bringing the characters involved part in the battle in the arena. See also: General - How To Play Pokemon GO, virtual reality captured Pokemon game on smartphones Go birth Pokémon like? Pokémon Go is a combination product of Nintendo, and Pokémon Company Ninantic. Pokémon character first appeared in the early 90s as the handset on Nintendo's Game Boy. This is also the company behind the symbol of adventure games Super Mario eat mushrooms. Ninantic previously known for Ingress game on Android and iPhone - challenging players to explore the world around them and seize the territory. At the peak, the Ingress has millions of players around the world. Finally Pokémon Company - owned copper company copyright Pokémon characters with game developer Game Freak, Creatures toys maker and Nintendo. Go grab your Pokémon spirit Ingress predecessors when using multiple data Ninantic of Ingress and the lessons that they have obtained from this game in order to ensure the safety of players. Along with that is when Google and Pokémon Company started cooperation from April 2014. A short-lived game yet spread very fast but challenging players to find Pokémon app through Google Maps. Everyone loves and as John Hanke - Pokémon CEO of Google Maps Go in Ninantic then combined with Pokémon like "chocolate and peanut butter" so. Check out video of the introduction of Pokémon Challenge Google in 2014 below - game is considered the prototype of Pokémon Go. The business model of Pokémon Go? See also: Understanding the business model in just 2 minutes - Business Model Canvas The business model is the first operating structure consists of many elements, from the identification of products and revenue streams to the client base, financial resources. But in short, it is the way in which businesses or products of businesses make money. According to the book Busniess Model Generator is the first components of the business model include Customer Segment - customer segment. Value Propositions - declared value. Channels - distribution channels. Customer Relationships - relationships with customers. Revenue Streams - revenue stream. Key Resources - essential resources. Key activites - essential activities. Key Partnerships - the key partner. Cost Structure - cost structure. Many people believe that Nintendo should exploit mobile game to their available products such as Super Mario to make money. But if it is the real cause or not. Looking carefully at the business models of Pokémon Go then we will see success can only be at this time only and may not apply to all the other products of Nintendo. Besides declaring the value, the remaining elements can be encapsulated in the question, "Is how to make money, or how to create revenue streams." So the business model analysis of Pokémon 2 Go will encapsulate the problem: declared value (value proposition) and how to make money. Superficially, the value proposition of Pokémon Go seems simple, just a game for fans of Pokémon characters can interact with their favorite characters on mobile devices. But outreach of mobile devices is much larger than previous console devices. That's because of its versatility. At a deeper level, the declared value of Pokémon Go's for players to explore and experience the real world. John Hanke main also told Business Insider in an interview that one "Pokémon Go itself towards real-world experience, not just one big screen and the boss fights to the death." Hanke said the building Pokémon Go, team working towards three goals Ninantic. Exercise - there are many applications of exercise but just make you feel like "an Olympic athlete to fail". Pokémon Go is designed to make you stand up by promising the Pokémon in the streets, instead of putting pressure on the user. See the world with new eyes - game towards giving players something new and exciting about your surroundings by turning the venue into history or famous or Pokestops Gyms - where people fighting game. Hanke says, "by encouraging discovery, Pokémon Go can make your life better in some way under 1". Connect with friends - from around the world, people are organizing the meeting, together to arrest or attacking Pokémon Gyms room. That's what Hanke described, is a Pokémon Go "icebreaker" (from the operation to be familiar only between strangers) and let people have a reason to spend time together. Go and Ingress Pokémon? Development co Pokémon Go - Niantic Labs also had one similar titles a few years ago called Ingress has been mentioned above. The mechanism is similar to Pokémon games but worse than the interface. What is interesting is considered Ingress Niantic only as a "proof of concept" (POC - roughly translated as "experimental idea" is a data strategy, taking advantage of the exploit to investigate the possible values ​​brought ) to attract developers and partners to Niantic API. In other words, the first Ninantic product created location-based game easily cloned. Of course, along with the ability to get along with the mechanism of the Pokémon games, which drew Nintendo - as partners and investors. The foundation of Niantic but not suitable for all other products but the success of Pokémon Go surely attract many home games. For example, you can imagine a game AR (Augmented Reality) and search for the Horcruxes inspired by Harry Potter for example. Pokémon Go make money like? Get the number of offset quality David Gibson - an analyst at Macquarie Capital Securities Company Secutiries in Australia - where the application sits at number 2 - said: "When the user has collected Pokémon yourself, the money hatching, training , storage and putting them into the war is impossible not to do ". Players need a coin to buy items like pokeball - used to catch Pokémon, and to upgrade their collections. There are many ways to make the fastest coin but is still paying real money, especially when the price is only $ 0.99 for 100 PokeCoin. Most of the free games that do not rely on such small funds. Clash of Clans As such, they often rely on people spending big money - or called "sharks" to make money on free players do not pay anything. But models of Pokémon Go Back is based on the cash flows and that is one small part of the reason for Pokémon Go topped the list of free applications on the App Store.    advertisement Not only that the player-of-pocket expenses, Pokémon Go also drag them into the street, to explore the surrounding sites. In an interview with the Financial Times, John Hanke said, "the concept of sponsored location - funded places - as well as first components of the business model of us." Game can take you to the store or other positions and it can also be the way to bring users the billboard waiting. Businesses can pay to finance Ninantic PokeGym, to their places Pokémon, even rare Pokémon, which entice users to. See also: How to catch Pokemon Pokemon rare form of GO Hanke said the company will charge the advertisers according to visits to "cost per visit", as well as the calculation of "pay per click" (click charges for the times) in Google ads. Of course monetization models by location has been used by other companies such as Foursquare, and effectiveness also depends on the user and their adherence to the service.